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Read more about the article When to Kill Digital & Traditional Media Investments
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When to Kill Digital & Traditional Media Investments

Knowing When to Kill Digital & Traditional Media Investments in a Marketing Campaign Listen up Brains, I mentioned once The Importance of Monitoring the Strategic Planning Process A.K.A. monitor, tweak,…

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March 7, 2022
Read more about the article Become Your Audience’s BFF with Personalized Digital Communications
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Become Your Audience’s BFF with Personalized Digital Communications

The trick behind personalized digital communication tactics is to know your audience because you want to get that person's attention and connect with them as fast as possible.

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February 3, 2022
Read more about the article How the Food Industry Influences Consumers through Visual Tricks
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How the Food Industry Influences Consumers through Visual Tricks

How the Food Industry uses the AIDA Model to Influences Consumers through Visual Tricks There are so many ways that the food industry influences consumers to make purchases. If you…

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September 4, 2021
Read more about the article Maximize Your Consumers’ Time
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Maximize Your Consumers’ Time

Using a Consistent Identity and Customized Content to Speed Up the Buying Process. Listen here, Brains. Your goal is to help your consumers find what they want faster, and the…

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November 15, 2020
Read more about the article Using Multiple Sensory Elements in Your Campaigns
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Using Multiple Sensory Elements in Your Campaigns

When I create a campaign, I make sure I use a minimum of three sensory elements as possible. This was something I’ve learned over the years through close observation. Sensory…

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October 30, 2020
Read more about the article Should I Pay More Attention To My Engagements or Sales?
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Should I Pay More Attention To My Engagements or Sales?

Deciding what’s more important for your company Engagements or Sales? I get this question from my clients all the time, and it depends on your company’s goal. If your goal…

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October 24, 2020
Read more about the article Eliminate the Transaction Cost to Get the Sale
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Eliminate the Transaction Cost to Get the Sale

Increase sales by eliminating transaction cost The amount of emails we deleted in a week from sales that sound good but aren't worth the effort is ridiculous. It’s never that…

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September 22, 2020

Recent Posts

  • When to Kill Digital & Traditional Media Investments
  • Become Your Audience’s BFF with Personalized Digital Communications
  • Strategic Planning: Monitor, Tweak, & Repeat
  • Design a Stronger Consumer Connection Through Familiarity
  • How the Food Industry Influences Consumers through Visual Tricks

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