Spilling tea about design: Sharing tips, techniques, and inspiration for standout visuals, plus insights into the entrepreneurial side of the design business.
Every generation of creatives has had this conversation. Traditional artists rejected digital artists. Same energy. Same fear. Same outcome. Digital is now the industry standard & nobody questions it. AI in art & design is the same conversation on a new medium. I still consider AI artists, artists. A paintbrush is a medium. A stylus …
AI in Art & Design: Why the Medium Argument Changes Everything Read More »
Visual Language in Branding: How to Build One That Works A consumer lands on your Instagram. Clicks your link. Hits your website. & in under three seconds, before reading a single word, they’ve already decided whether your brand feels credible. That decision is made visually. & most brands are losing it. Every brand communicates visually …
Your Brand Has a Visual Language. You Just Haven’t Defined It. Read More »
Building a strong visual identity with essential elements: logos, color palettes, & typography. Discover how these components boost brand recognition & create an emotional connection.
Discover why strong branding is vital for marketing success and how consistent branding influences consumer perception and brand identity.
Less is More: The Benefits of Simplicity in Visual Design Simplicity is an important principle in visual design. Simplicity makes things clear, concise, & easy to understand. Here’s why simplicity is so important in visual design: That said, stop overcrowding your designs. Simplicity in your #Design means you know what you’re doing. Knowing when to …
The human brain loves familiarity, patterns, and repetition because they become easier to remember as they appear again. See, familiarity triggers the brain’s cognitive long-term memory. So if we take that knowledge and apply it to design and strategy, we get branding or brand identity. With strong brand awareness, you can create a stronger consumer …
Design a Stronger Consumer Connection Through Familiarity Read More »
Organizing Your Business’s Data with Visual Charts & Graphs Organizing your business’s data with visual charts & graphs is the best way to present data. Having good visuals when you’re showing data helps tell the story of how well/bad your business is doing. Like I have said before, the more sensory element you use, the …
Designing Visual Charts & Graphs for Your Business Read More »
The Way Your Product’s Packaging Can Influence Your Consumer’s Purchase A product’s packaging can make or break a sale, especially if it’s the first time consumers are buying said product. Think about when you’re looking at a product you’re unfamiliar with. The first thing you notice is the product’s packaging, and then you scan the …
Your Product’s Packaging Can Make or Break a Sale Read More »
Focusing on Your Highest Quality Services that Lead to Brand Success As a freelancer, you have to position your brand for success and make the switch from generalist to specialist. Every freelancer starts with having 10+ different services that they provide to their consumers. With time and experience, we learn that this is ineffective. The …
Using a Consistent Identity and Customized Content to Speed Up the Buying Process. Listen here, Brains. Your goal is to help your consumers find what they want faster, and the way we are going to do this is with a consistent identity and customized content. The smoother and faster the buying process becomes, the more …
3 Steps to obtaining success as a freelance artist & designer using specific, measurable, achievable, relevant, and time-based (SMART) goals When it comes to obtaining success for an artist or designer, we have to define what “success” means. At the end of the day, “success” is not the same for everyone. For one artist, “success” …
Obtaining Success For Freelance Artist & Designer Read More »
