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Design

Advise for those who design not only visual aesthetic but for those who design an experience.

Digital illustration depicting social media connections

Design a Stronger Consumer Connection Through Familiarity

The human brain loves familiarity, patterns, and repetition because they become easier to remember as they appear again. See, familiarity triggers the brain’s cognitive long-term memory. So if we take that knowledge and apply it to design and strategy, we get branding or brand identity. With strong brand awareness, you can create a stronger consumer …

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Illustration of Graph

Designing Visual Charts & Graphs for Your Business

Organizing Your Business’s Data with Visual Charts & Graphs Organizing your business’s data with visual charts & graphs is the best way to present data. Having good visuals when you’re showing data helps tell the story of how well/bad your business is doing.  Like I have said before, the more sensory element you use, the …

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Packaging Design

Your Product’s Packaging Can Make or Break a Sale

The Way Your Product’s Packaging Can Influence Your Consumer’s Purchase A product’s packaging can make or break a sale, especially if it’s the first time consumers are buying said product. Think about when you’re looking at a product you’re unfamiliar with. The first thing you notice is the product’s packaging, and then you scan the …

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Freelance artist and designer

Obtaining Success For Freelance Artist & Designer

3 Steps to obtaining success as a freelance artist & designer using specific, measurable, achievable, relevant, and time-based (SMART) goals When it comes to obtaining success for an artist or designer, we have to define what “success” means. At the end of the day, “success” is not the same for everyone. For one artist, “success” …

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