Spilling tea about brand strategy: Sharing tips, techniques, and insights to craft a strong brand identity, define your brand’s purpose, and connect authentically with your audience.
AI let everyone into the kitchen & you know we can’t trust everyone’s cooking. Why “No AI Slop” Is The New Creative Standard for AI in Marketing In marketing today, the conversation splits clean: brands using AI to amplify their message & brands using AI to just produce content. One moves the needle with creativity …
AI in Marketing: Everyone Can Cook Now. Can You Cook with Taste? Read More »
Visual Language in Branding: How to Build One That Works A consumer lands on your Instagram. Clicks your link. Hits your website. & in under three seconds, before reading a single word, they’ve already decided whether your brand feels credible. That decision is made visually. & most brands are losing it. Every brand communicates visually …
Your Brand Has a Visual Language. You Just Haven’t Defined It. Read More »
Brand purpose is strategic infrastructure. Like Marty Neumeier says, “The brand is not what you say it is. It’s what they say it is.” Purpose gives people something to believe in, internally & externally. When it’s clear, it drives alignment, relevance & growth. Look at a personal favorite of mine: Patagonia. Their environmental stance isn’t …
Brand Purpose in Business Development: Why It Matters More Than Ever Read More »
How Brand Awareness and Price go Hand-in-Hand The power of one’s brand credibility is sometimes overlooked. Let’s take this question, “What is the going rate for a logo?” and “How much do I charge for a logo?” as examples. The answers are, it depends on how much you want to pay and it depends on …
8 Strategies to Use When You Want to Expand Your Brand Just to make sure we are all on the same page, a brand extension is when a company uses its leverage to launch a new product in a different category. There’s a Good Way and a Bad Way to Expand Your Brand A good …
Checking Your Brand’s Awareness with a Quick 6 Question Survey It doesn’t take much to check your brand’s awareness. I say you only need 6 easy questions to determine if your brand is making enough noise in the market. These 6 survey questions would be given to either a new/recently joined consumer or a consumer …
The Way Your Product’s Packaging Can Influence Your Consumer’s Purchase A product’s packaging can make or break a sale, especially if it’s the first time consumers are buying said product. Think about when you’re looking at a product you’re unfamiliar with. The first thing you notice is the product’s packaging, and then you scan the …
Your Product’s Packaging Can Make or Break a Sale Read More »
Focusing on Your Highest Quality Services that Lead to Brand Success As a freelancer, you have to position your brand for success and make the switch from generalist to specialist. Every freelancer starts with having 10+ different services that they provide to their consumers. With time and experience, we learn that this is ineffective. The …
The Power Behind a Strong Brand’s Message Words can spark emotion, inspiration, motivation, creativity, even destruction. When choosing which words to associate with your brand, think about what you believe your brand stands for. Once you have a clear idea of your brand’s message -its purpose of existence, sum it up in a few words …
Your Brands Personality Creates Opportunities and an Audience One of the best things a brand can do is be unique, confident, and have their own personality. If I were to tell you to imagine Apple, Google, or Amazon as a person, I’m 90% confident we would all come up with similar personifications of these brands. …
