Visual Communication

Spilling tea about visual communication: Sharing tips, techniques, and inspiration for creating impactful visuals that convey messages clearly and effectively.

The Art of Storytelling Through Conceptual Illustration

Leave a Comment / Illustration, Visual Communication / By

The Key Elements of Storytelling Through Conceptual Illustration Storytelling is an art form that has been around for centuries. From ancient myths & legends to modern-day novels & movies, & storytelling has captivated audiences for generations. Two key elements of storytelling through conceptual illustration are symbolism & composition. Symbolism: Illustrators can use visual metaphors & …

The Art of Storytelling Through Conceptual Illustration Read More »

Blog post title in a masked inside a colorful canvas

Utilize the Power of Color in Visual Communications

Leave a Comment / Visual Communication / By

Influencing the Viewer’s Behavior and Interpretation with the Power of Color in Visual Communications I utilize the power of color in visual communications. See, color creates an emotional response, draws attention to important information, guides the viewer’s eye, and influences the viewer’s interpretation creating different messages or feelings. In advertising and marketing, color creates an …

Utilize the Power of Color in Visual Communications Read More »

Digital illustration depicting social media connections

Design a Stronger Consumer Connection Through Familiarity

Leave a Comment / Design, Visual Communication / By

The human brain loves familiarity, patterns, and repetition because they become easier to remember as they appear again. See, familiarity triggers the brain’s cognitive long-term memory. So if we take that knowledge and apply it to design and strategy, we get branding or brand identity. With strong brand awareness, you can create a stronger consumer …

Design a Stronger Consumer Connection Through Familiarity Read More »

Does Censorship Lead to Better Art?

Leave a Comment / Illustration, Visual Communication / By

Should Art have Censorship if it’s Art?  I’m on the fence about this topic because I disagree with the criteria of how social media platforms algorithms flag artwork. There have been countless times where I have had my own artwork flagged for: “nudity,” “sexual content,” “a breach of community guidelines”, “being offensive,” and for “being …

Does Censorship Lead to Better Art? Read More »

Illustration of Graph

Designing Visual Charts & Graphs for Your Business

Leave a Comment / Design, Visual Communication / By

Organizing Your Business’s Data with Visual Charts & Graphs Organizing your business’s data with visual charts & graphs is the best way to present data. Having good visuals when you’re showing data helps tell the story of how well/bad your business is doing.  Like I have said before, the more sensory element you use, the …

Designing Visual Charts & Graphs for Your Business Read More »

Sensory Graphic

Using Multiple Sensory Elements in Your Campaigns

2 Comments / Visual Communication / By

When I create a campaign, I make sure I use a minimum of three sensory elements as possible. This was something I’ve learned over the years through close observation. Sensory elements can be anything that affects the audience’s senses (touch, smell, hear, sight, motion, taste, balance, etc.). Using multiple sensory elements can increase the engagement …

Using Multiple Sensory Elements in Your Campaigns Read More »