Suppose you got paid to create a design/work of art, but no one ever saw it. Would that bother you? To me, it’s like that tree falling in the woods but no one around situations. Yes, you got paid for your hard work, enjoyed the process, & learned from your mistakes; but that’s it! No …
The Key Elements of Storytelling Through Conceptual Illustration Storytelling is an art form that has been around for centuries. From ancient myths & legends to modern-day novels & movies, & storytelling has captivated audiences for generations. Two key elements of storytelling through conceptual illustration are symbolism & composition. Symbolism: Illustrators can use visual metaphors & …
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Less is More: The Benefits of Simplicity in Visual Design Simplicity is an important principle in visual design. Simplicity makes things clear, concise, & easy to understand. Here’s why simplicity is so important in visual design: That said, stop overcrowding your designs. Simplicity in your #Design means you know what you’re doing. Knowing when to …
Influencing the Viewer’s Behavior and Interpretation with the Power of Color in Visual Communications I utilize the power of color in visual communications. See, color creates an emotional response, draws attention to important information, guides the viewer’s eye, and influences the viewer’s interpretation creating different messages or feelings. In advertising and marketing, color creates an …
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Knowing When to Kill Digital & Traditional Media Investments in a Marketing Campaign Listen up Brains, I mentioned once The Importance of Monitoring the Strategic Planning Process A.K.A. monitor, tweak, and repeat. Now, we are going to talk about knowing when to kill your investments from digital and traditional media in a marketing campaign. As …
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The trick behind personalized digital communication tactics is to know your audience because you want to get that person’s attention and connect with them as fast as possible.
The Importance of Monitoring the Strategic Planning Process. Remember, one of the best things about digital marketing is that you get to see data/results just about instantly or by the next day. The most significant benefit to the data being shared so quickly is that you can tweak your plan’s budget, channels, media placement, KPI’s, …
The human brain loves familiarity, patterns, and repetition because they become easier to remember as they appear again. See, familiarity triggers the brain’s cognitive long-term memory. So if we take that knowledge and apply it to design and strategy, we get branding or brand identity. With strong brand awareness, you can create a stronger consumer …
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How the Food Industry uses the AIDA Model to Influences Consumers through Visual Tricks There are so many ways that the food industry influences consumers to make purchases. If you haven’t learned by now, food photography uses non-consumable props and substitutes to make the food more appealing and easier to photograph. Making the food more …
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How the Cell Phone Industry Impacts the Consumer Decision Making Process for the Better Think of all the times you were up late and wanted something sweet, but you know there’s nothing in the kitchen; what do you do? I reach for my phone and see who is open and the closest because I want …
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Should Art have Censorship if it’s Art? I’m on the fence about this topic because I disagree with the criteria of how social media platforms algorithms flag artwork. There have been countless times where I have had my own artwork flagged for: “nudity,” “sexual content,” “a breach of community guidelines”, “being offensive,” and for “being …
Anime, a Stylized Genre of Art I discuss this topic all the time with my younger students. To make better sense of anime in the art world, you have to understand that all art can be placed on a spectrum. This spectrum consists of three primary genres: Realism, stylized, and abstract. Take a look at …
How Brand Awareness and Price go Hand-in-Hand The power of one’s brand credibility is sometimes overlooked. Let’s take this question, “What is the going rate for a logo?” and “How much do I charge for a logo?” as examples. The answers are, it depends on how much you want to pay and it depends on …
Using the 5 W’s to Understand Your Customers Story: Where Should You Contact Your Customers We have done over the Who, What, and when of the 5 W’s already. If you missed those, don’t worry, I have links to those at the end. Today I’m going to focus on Where, where you should contact your …
We have done over the Who and What of the 5 W’s already. If you missed those, don’t worry, I have links to those at the end. Today I’m going to focus on When, when should you contact your consumers? To refresh your memory, the 5 W’s are: who, what, when, where, and why. The …
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Create the Right Content for Your Consumers by Listening to Your Consumers We are in a time where the consumer can talk back to us. The consumer can provide us feedback about their experience, and about our products. Listening to your consumer’s feedback will help you create the right content they will engage with. How …
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Using grade school literary tactics to better understand your customer’s story and their challenges to build trust. You may recall the 5 W’s from back in grade school when your teacher asked about the book you were supposed to read for homework. To refresh your memory, the 5 W’s are: who, what, when, where, and …
The Magic Link between You Ad Spend and Market Share There’s a magical link between your ad spend and market share. This magical link can dictate whether or not your business will increase its market share in the future. Keep in mind, the more market share you have, the more revenue you’ll generate. The Magic …
Organizing Your Business’s Data with Visual Charts & Graphs Organizing your business’s data with visual charts & graphs is the best way to present data. Having good visuals when you’re showing data helps tell the story of how well/bad your business is doing. Like I have said before, the more sensory element you use, the …
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8 Strategies to Use When You Want to Expand Your Brand Just to make sure we are all on the same page, a brand extension is when a company uses its leverage to launch a new product in a different category. There’s a Good Way and a Bad Way to Expand Your Brand A good …
Finding and Using Your Artistic Style as an Extension of Your Brand Once you find your artistic style, it becomes a part of your brand. Your artistic style is what separates you from millions of other artists. Your style is the visual elements (colors, shapes, type, genre, subject matter, etc.) that your followers/fans look for …
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The Importance of Knowing the Brand’s Core Values When Designing When you’re designing something for a brand, it’s important to design with the brand’s core values in mind. These values should be used and thought of as design elements. These are the attributes that your design has to reflect in order to remain on-brand. The …
Checking Your Brand’s Awareness with a Quick 6 Question Survey It doesn’t take much to check your brand’s awareness. I say you only need 6 easy questions to determine if your brand is making enough noise in the market. These 6 survey questions would be given to either a new/recently joined consumer or a consumer …
The Way Your Product’s Packaging Can Influence Your Consumer’s Purchase A product’s packaging can make or break a sale, especially if it’s the first time consumers are buying said product. Think about when you’re looking at a product you’re unfamiliar with. The first thing you notice is the product’s packaging, and then you scan the …
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Focusing on Your Highest Quality Services that Lead to Brand Success As a freelancer, you have to position your brand for success and make the switch from generalist to specialist. Every freelancer starts with having 10+ different services that they provide to their consumers. With time and experience, we learn that this is ineffective. The …
