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Utilize the Power of Color in Visual Communications

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Influencing the Viewer’s Behavior and Interpretation with the Power of Color in Visual Communications I utilize the power of color in visual communications. See, color creates an emotional response, draws attention to important information, guides the viewer’s eye, and influences the viewer’s interpretation creating different messages or feelings. In advertising and marketing, color creates an …

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When to Kill Digital & Traditional Media Investments

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Knowing When to Kill Digital & Traditional Media Investments in a Marketing Campaign Listen up Brains, I mentioned once The Importance of Monitoring the Strategic Planning Process A.K.A. monitor, tweak, and repeat. Now, we are going to talk about knowing when to kill your investments from digital and traditional media in a marketing campaign. As …

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Strategic Planning: Monitor, Tweak, & Repeat

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The Importance of Monitoring the Strategic Planning Process. Remember, one of the best things about digital marketing is that you get to see data/results just about instantly or by the next day.  The most significant benefit to the data being shared so quickly is that you can tweak your plan’s budget, channels, media placement, KPI’s, …

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Design a Stronger Consumer Connection Through Familiarity

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The human brain loves familiarity, patterns, and repetition because they become easier to remember as they appear again. See, familiarity triggers the brain’s cognitive long-term memory. So if we take that knowledge and apply it to design and strategy, we get branding or brand identity. With strong brand awareness, you can create a stronger consumer …

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How the Food Industry Influences Consumers through Visual Tricks

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How the Food Industry uses the AIDA Model to Influences Consumers through Visual Tricks There are so many ways that the food industry influences consumers to make purchases. If you haven’t learned by now, food photography uses non-consumable props and substitutes to make the food more appealing and easier to photograph. Making the food more …

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Martin Cooper

5 Ways the Cell Phone Industry Impacts the Consumer’s Decision Making Process

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How the Cell Phone Industry Impacts the Consumer Decision Making Process for the Better Think of all the times you were up late and wanted something sweet, but you know there’s nothing in the kitchen; what do you do? I reach for my phone and see who is open and the closest because I want …

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Does Censorship Lead to Better Art?

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Should Art have Censorship if it’s Art?  I’m on the fence about this topic because I disagree with the criteria of how social media platforms algorithms flag artwork. There have been countless times where I have had my own artwork flagged for: “nudity,” “sexual content,” “a breach of community guidelines”, “being offensive,” and for “being …

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Using the 5 W’s to Understand Your Customers Story: When to Contact Your Customers

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We have done over the Who and What of the 5 W’s already. If you missed those, don’t worry, I have links to those at the end. Today I’m going to focus on When, when should you contact your consumers?  To refresh your memory, the 5 W’s are:  who, what, when, where, and why. The …

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Using the 5 W’s to Understand Your Customers Story: Understanding What Challenge(s) Your Consumers are Having

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Using grade school literary tactics to better understand your customer’s story and their challenges to build trust. You may recall the 5 W’s from back in grade school when your teacher asked about the book you were supposed to read for homework. To refresh your memory, the 5 W’s are:  who, what, when, where, and …

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Designing Visual Charts & Graphs for Your Business

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Organizing Your Business’s Data with Visual Charts & Graphs Organizing your business’s data with visual charts & graphs is the best way to present data. Having good visuals when you’re showing data helps tell the story of how well/bad your business is doing.  Like I have said before, the more sensory element you use, the …

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Finding Your Artistic Style

Your Artistic Style is an Extension of Your Brand

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Finding and Using Your Artistic Style as an Extension of Your Brand Once you find your artistic style, it becomes a part of your brand. Your artistic style is what separates you from millions of other artists. Your style is the visual elements (colors, shapes, type, genre, subject matter, etc.) that your followers/fans look for …

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Designing with the Brand’s Core Values in Mind

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The Importance of Knowing the Brand’s Core Values When Designing When you’re designing something for a brand, it’s important to design with the brand’s core values in mind. These values should be used and thought of as design elements. These are the attributes that your design has to reflect in order to remain on-brand. The …

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6 Questions to Checked Your Brand’s Awareness

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Checking Your Brand’s Awareness with a Quick 6 Question Survey  It doesn’t take much to check your brand’s awareness. I say you only need 6 easy questions to determine if your brand is making enough noise in the market. These 6 survey questions would be given to either a new/recently joined consumer or a consumer …

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Packaging Design

Your Product’s Packaging Can Make or Break a Sale

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The Way Your Product’s Packaging Can Influence Your Consumer’s Purchase A product’s packaging can make or break a sale, especially if it’s the first time consumers are buying said product. Think about when you’re looking at a product you’re unfamiliar with. The first thing you notice is the product’s packaging, and then you scan the …

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The Freelancer’s Golden Peek to Brand Success

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Focusing on Your Highest Quality Services that Lead to Brand Success As a freelancer, you have to position your brand for success and make the switch from generalist to specialist. Every freelancer starts with having 10+ different services that they provide to their consumers. With time and experience, we learn that this is ineffective. The …

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