M.S. in Marketing | B.F.A. in Visual Arts
Joshua A. Hayes
Motivated by Curiosity. Powered by Creativity.
Fig. Artist, Identity Designer, & Mktg Comms Strategist
I provide the strategic creative vision behind the visuals for art, design, & mktg comm efforts for personal & corp level brands.
I Create,
I specialize in creating high-quality, detailed figurative drawings & illustrations used for fine art & concept art.
I Design,
I specialize in developing professional & creative brand identities & logos for start-ups, personal, & corporate level brands.
& I Strategize
I specialize in strengthening creative strategic visual marketing communications, content strategy, & digital marketing for personal & corporate level brands.
CREATIVE SERVICES
Fine Art
I create detailed, anatomical figurative works of art themed with self expression, the human body, & various cultures.
Concept Art
I create detailed figurative works of art for book illustrations, publications, & print.
Creative Consult
I use my years of creative experience & knowledge to consult on art & design-related topics.
Identity Design
I strategically develop, design, & critique all the visual elements to best portray the business’s mission, & vision.
Logo Design
I design a unique, memorable mark that’s used to represent the brand.
Creative Design
I design & layout graphics, marketing collateral, etc.
Social Media Content Strategy
I work closely with the marketing, sales, & social media teams to develop a content strategy that helps achieve business objectives.
Brand Strategy
I analyze the current brand strategy & develop strategic strategies to maintain the brand’s image, reposition the brand, or retarget the brand to a new audience.
Marketing Comm Strategy
I analyze, develop, & implement creative communication efforts to achieve specific communication goals.
ABOUT
About Me
I’m a Black Dominican-Cherokee Decedent who was born & raised in Miami-Dade County, Florida. I was born in September #Virgo, I’m the youngest of 3, & Mom’s favorite.
Those who know me would describe me as charming, witty, ambitious, stylish, creative, who drinks too much tea, & extra AF for no reason whatsoever.
Education
- Masters of Science in Marketing (M.S.) from Florida International University
- Bachelors of Fine Art (B.F.A.) in Visual Arts from Miami International University of Art & Design
Motto
I’m motivated by curiosity, powered by creativity.
Random Things About Me
- I’m a Sept. #Virgo
- My favorite movie is The Emperor’s New Groove
- I drink about a gallon of #Tea a day
- I will always root for the #Villain over the #Hero any day
- I despise musicals, so don’t invite me to one.
- I love me some converse
- I believe there’s no “right” or “wrong,” just consequences. If you’re ok with the consequences of that action, it’s the right one for you.
- I believe in order to learn, you have to be confused. When you’re confused, you’re open to new ideas.
- If I’m not challenged mentally, it’s not for me.
About My Creative Work
My goal is to create quality visuals that are engaging, memorable, & creative. Visuals that spark curiosity, creativity, & communicates complex emotions, messaging, & thoughts. I think of it as if I’m the bridge between art, design, & marketing.
Artworks
My works primarily depict these detailed, anatomical figures confined in hexagonal panels themed around self expression, the human body, & various culture.
I confine my work within hexagonal shapes because they plays with the idea of how everything can naturally be connected.
Design Work
With my primary focus on brand identity design, I utilize my creative & marketing background to develop visually unique, memorable & functional brands.
Mktg Comms Work
With my mktg work, I focus my practice on creative visuals. I believe with the right visuals paired with good marketing, & messaging you can do anything.
I see visuals (images, colors, design systems, textures, etc.) as the glue to business communications. If you use the right glue (visuals), you can glue the brand’s mission, vision, messaging, & branding together and make them stick to the right audience.
Shop (Prints & Merch)
What’s up, Brains! In my shop you’ll find limited edition prints, sticker packs, graphic t-shirts, & original works of art.
Blog (Listen Up, Brains!)
“Listen Up, Brains!” is a blog where I share my knowledge & experience about the following topics: visual arts, art & design biz, content creation, & mktg comm.
Listen up Brains, I mentioned once The Importance of Monitoring the Strategic Planning Process A.K.A. monitor, tweak, and repeat. Now, we are going to talk about knowing when to kill your investments from digital and traditional media in a marketing campaign . . .
The trick behind personalized digital communication is to know your audience. The better you know your audience, the better you can communicate and connect with them. For example, your communication tactic between a business professional and a regular person at a whimsical coffee shop won’t have the same tone or vocabulary . . .
Words can spark emotion, inspiration, motivation, creativity, even destruction. When choosing which words to associate with your brand, think about what you believe your brand stands for . . .
One of the best things a brand can do is be unique, confident, and have their own personality. If I were to tell you to imagine Apple, Google, or Amazon as a person, I’m 90% confident we would all come up with similar personifications of these brands . . .