Illustration
I create conceptual human-centered Illustrations for gallery, print & editorial use. My illustrations explore the human form & experience through digital & traditional media such as charcoal & ink.
Identity Design
I design professional & memorable identities for people & orgs of all sizes. My identities not only cover the logo, but the entire look & feel of the brand.
Creative Comm Strategy
I combine the elements of visual design, brand & marketing strategy to deliver impactful & cohesive messaging, ultimately enhancing human experiences.
ABOUT
I’m a Black-Dominican, tea-drink’n, analytical, creative born & raised in Miami-Dade County. I combine visual design, brand & marketing strategy to deliver impactful & cohesive messaging for humans. All while drink’n my tea.
MISSION
To create visual design comms that seamlessly combine the elements of visual design, branding & marketing to deliver impactful & cohesive messaging, ultimately enhancing user experiences.
EDUCATION
- Master of Fine Arts in Illustration: Focusing on print & editorial illustration from Savannah College of Art and Design
- Master of Science in Marketing: Focusing on branding, digital & analytics from the Florida International University
- Lean Six Sigma: Green Belt
- Bachelor of Fine Arts in Visual Arts from the Miami International University of Art & Design
OVER 15 YRS IN ILLUSTRATION
I started drawing young & never stopped. My background is in Fine Arts, specializing in figurative drawing using charcoal & ink media. Today, I use both digital & traditional media to create works for galleries, editorial &
advertising use.
OVER A DECADE IN DESIGN
I got into design in 2010, creating logos & graphics for startups & small biz. In 2018, I shifted my focus toward identity design to enhance the user experience. I’ve worked freelance, contract, in-house & with agencies of all sizes.
CREATIVE COMMS STRATEGY
By combining my visual design, brand & digital marketing experience, I consult for organizations & individuals, enabling them to strategically enhance their visual marketing & brand communications.
BLOG
LISTEN UP, BRAINS
Spilli'n the tea on enhancing visual comm experiences through conceptual visual design & inspiring other creatives in the process.
LATEST POST
Brands are People Too
One of the best things a brand can do is be unique, confident, and have its personality. Imagine Apple, Google, or Amazon as a person. I’m 90% confident we would all come up with similar personifications for these brands. This is done because of good branding.
Utilize the Power of Color in Visual Communication
I utilize the power of #Color in #VisualCommunications. Color can influence the viewer’s behavior and interpretation of your messages, which can alter your advertising and marketing results.
Using Multiple Sensory Elements in Your Campaigns
When I create a campaign, I make sure I use a minimum of three sensory elements as possible. Using multiple sensory elements can increase the engagement rates of your campaign.