JOSHUA A. HAYES
Visual & Design Comms Strategist
I’m a tea-drink’n analytical creative creating strategic visual & design comms to creatively enhance message delivery, user experience, & engagement while drink'n my tea.
With 15 yrs of creating dynamic figurative & portrait illustrations for collectors, advertising, & print.
These illustrations are designed to establish emotional & human-centered connections, exploring themes such as self-expression, self-discovery, culture, identity, & the human form.
For a decade, I’ve been designing professional & creative brand identities from scratch & refining existing brands to ensure they are consistent, memorable, & recognizable for both organizations & individuals.
My expertise has been utilized by clients in various industries such as healthcare, hair, cannabis, cigar, cycling, & beauty.
I utilize my background in visual & design comms to creatively enhance brand comms to creatively convey messaging, values, & concepts to strengthen comms efforts, consumer engagement, and organically build brand trust.
Blog: Listen Up, Brains.
Spillin’ the tea about enhancing visual, design, & brand comms
Brands are People Too
One of the best things a brand can do is be unique, confident, and have its personality. Imagine Apple, Google, or Amazon as a person. I’m 90% confident we would all come up with similar personifications for these brands. This is done because of good branding.
Utilize the Power of Color in Visual Communication
I utilize the power of #Color in #VisualCommunications. Color can influence the viewer’s behavior and interpretation of your messages, which can alter your advertising and marketing results.
Using Multiple Sensory Elements in Your Campaigns
When I create a campaign, I make sure I use a minimum of three sensory elements as possible. Using multiple sensory elements can increase the engagement rates of your campaign.