JOSHUA A. HAYES
Illustrator & Brand Designer
Book Illustration (Concept & Psychology)
Stories are felt before they’re understood.
Conceptual illustration exploring psychology, identity, emotion & the human experience for young adult & adult publishing.
Covers • Interior Illustration • Narrative • Concept Development
Editorial Illustration (Science & Health)
Complex doesn’t have to look complicated.
Conceptual illustration translating science, health, psychology & education into visual ideas people can understand, feel & remember.
Features • Spot Illustration • Visual Explainers • Covers
Brand Design (Tea & Spirits)
Great brands become ritual.
Brand identity, packaging & visual storytelling for tea, spirits, coffee & beverage brands built to be recognized, remembered & reached for.
Brand Identity • Packaging • Illustration • Campaign
About Joshua A. Hayes
I’m a witty, tea-drinkin’, analytical & strategically risk-taking creative, motivated by curiosity & powered by creativity. Born, raised & based in Miami-Dade County, Florida, I bring nearly two decades of experience across illustration, brand design & integrated brand marketing communication.
How I Think:
Curiosity. Concept. Connection.
I approach creative work with three things in mind: curiosity, concept, & connection. I ask questions, challenge assumptions, & look beyond the obvious to understand what an idea is really trying to communicate.
Curiosity: I start with why. I research, observe, question, & explore until I find the insight worth building around.
Concept: Insight becomes an idea. I translate what I discover into visual metaphors, stories, & systems designed with intention.
Connection: The work has to reach someone. Whether it’s a book, editorial illustration, or brand, the goal is the same: create something people see, feel, & remember.
My Education:
- M.F.A. in Illustration
- M.S. in Marketing
- B.F.A. in Visual Arts
- Lean Six Sigma Green Belt
- Illustration — 20+ Years
- Brand Design — 15+ Years
- Integrated Brand Marketing Comm — 10 Years
- Teaching Visual Design & Marketing — 8+ Years
Steeped. — Ideas Worth Letting Steep.
Some ideas need more time in the cup.
Steeped. is where I explore the ideas, observations, & questions behind creative work. From illustration & visual storytelling to branding, culture, strategy, & the occasional curiosity that sends me down a rabbit hole.
Part creative thinking. Part strategic perspective. Always brewed with curiosity.
Risks of Marketing Without Strong Branding: Importance of Consistency for Success
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6 Questions to Checked Your Brand’s Awareness
Checking Your Brand’s Awareness with a Quick 6 Question Survey. It doesn’t take much to check your brand’s awareness. I say you only need 6 easy questions to determine if your brand is making…
Infusion Labs — Craft Ritual Brand Studio
Looking for a beverage brand partner? Built for brands that ask people to pause, unwrap, pour, light, & savor. If the product creates a ritual, we help build the brand around it.
Have Something Worth Making Memorable?
Books. Editorial. Brands. Let’s brew something people see, feel, & remember.