Focusing on Your Highest Quality Services that Lead to Brand Success
As a freelancer, you have to position your brand for success and make the switch from generalist to specialist. Every freelancer starts with having 10+ different services that they provide to their consumers. With time and experience, we learn that this is ineffective. The trick to have a successful freelance practice is to narrow down your services to what you do best and focusing on your highest quality services. I call these perfected service(s) the Freelancer’s Golden Peek.
The Freelancer’s Golden Peek
Think of a pyramid, this pyramid represents all of your brand’s potential services. At the base of your pyramid, you have the services you are just “ok” at. As you work your way up to the peak, you have your highest quality services. Like a traditional Egyptian pyramid, these services are coated in gold because these are the qualities that are the most valuable.
You Need a Golden Peek
In my case, I have three pyramids. One for creation, one for design, and one for strategy with their own individual peeks (figurative drawing/illustration, visual identity, and digital branding strategy). Having a golden peek service will lead to having more money because you will be known for being the best at that particular service. You’ll also be the first person that comes to mind when they need someone for that specific service. So do yourself a favor and find your brand’s golden peek to success. The peek that will bring in the gold.
Let’s Stay Connected
If you enjoyed this advice, go check out my blog “Listen Up Brains” where I share advice to my fellow creators, designers, and strategist. Also, connect with me on my other social media platforms to see some of the projects I’m currently working on.