Brand Design / Identity Design

Spilling tea about brand design/identity design: Sharing tips, techniques, and inspiration for standout identities.

The Importance of Simplicity in Visual Design

Less is More: The Benefits of Simplicity in Visual Design Simplicity is an important principle in visual design. Simplicity makes things clear, concise, & easy to understand. Here’s why simplicity is so important in visual design: That said, stop overcrowding your designs. Simplicity in your #Design means you know what you’re doing. Knowing when to …

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Packaging Design

Your Product’s Packaging Can Make or Break a Sale

The Way Your Product’s Packaging Can Influence Your Consumer’s Purchase A product’s packaging can make or break a sale, especially if it’s the first time consumers are buying said product. Think about when you’re looking at a product you’re unfamiliar with. The first thing you notice is the product’s packaging, and then you scan the …

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Remembering Which Product You Brought Last Time

Maximize Your Consumers’ Time

Using a Consistent Identity and Customized Content to Speed Up the Buying Process. Listen here, Brains. Your goal is to help your consumers find what they want faster, and the way we are going to do this is with a consistent identity and customized content.  The smoother and faster the buying process becomes, the more …

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