Increase sales by eliminating transaction cost
The amount of emails we deleted in a week from sales that sound good but aren’t worth the effort is ridiculous. It’s never that the sale(s) weren’t good enough to spark excitement but that the transaction cost is more than we want to give. In reality, we don’t want to find pants and then have to drive anywhere.
Get the Lazy Out of Bed
As marketers, we have to develop creative ways to get lazy people like myself out of their house/onto our website. To do this, we have to make things easier and worth that extra effort. Ever noticed that “24 hrs left” at the top of an email? They add timers or other incentives to an email because it tells humans that this is an “exclusive deal.” This gives the audience the motivation to buy the service/product.
Make the Sale
Once you get rid of the transaction, cost, whether it is removing extra steps at the checkout or increasing your incentives. The lazy ones will get out of their house/onto your website, thus increasing the sale’s chances. Now remove those sale-blockers and make the sale.
Let’s Stay Connected
If you enjoyed this advice, go check out my other post on my blog, “Listen Up Brains,” where I share advice to my fellow creators, designers, and strategist. Also, connect with me on my other social media platforms to see some of the projects I’m currently working on and stay in touch.