Spilling tea about marketing strategy: Sharing tips, techniques, and insights to design effective marketing plans that drive engagement, conversion, and business growth.
Influencers are brand amplifiers, but more importantly, they’re cultural translators. The strongest partnerships happen when the creator’s voice is trusted, the brand’s values are aligned, & the content feels native to the platform. When done right, it’s not random marketing; It’s co-authored storytelling. Take Under Armour x The Rock. That partnership sold out shoes & …
Influencers & Social Media: A Marketer’s Gold Mine. Read More »
Knowing When to Kill Digital & Traditional Media Investments in a Marketing Campaign Listen up Brains, I mentioned once The Importance of Monitoring the Strategic Planning Process A.K.A. monitor, tweak, and repeat. Now, we are going to talk about knowing when to kill your investments from digital and traditional media in a marketing campaign. As …
When to Kill Digital & Traditional Media Investments Read More »
The trick behind personalized digital communication tactics is to know your audience because you want to get that person’s attention and connect with them as fast as possible.
The Importance of Monitoring the Strategic Planning Process. Remember, one of the best things about digital marketing is that you get to see data/results just about instantly or by the next day. The most significant benefit to the data being shared so quickly is that you can tweak your plan’s budget, channels, media placement, KPI’s, …
How the Food Industry uses the AIDA Model to Influences Consumers through Visual Tricks There are so many ways that the food industry influences consumers to make purchases. If you haven’t learned by now, food photography uses non-consumable props and substitutes to make the food more appealing and easier to photograph. Making the food more …
How the Food Industry Influences Consumers through Visual Tricks Read More »
How the Cell Phone Industry Impacts the Consumer Decision Making Process for the Better Think of all the times you were up late and wanted something sweet, but you know there’s nothing in the kitchen; what do you do? I reach for my phone and see who is open and the closest because I want …
5 Ways the Cell Phone Industry Impacts the Consumer’s Decision Making Process Read More »
Using the 5 W’s to Understand Your Customers Story: Where Should You Contact Your Customers We have done over the Who, What, and when of the 5 W’s already. If you missed those, don’t worry, I have links to those at the end. Today I’m going to focus on Where, where you should contact your …
We have done over the Who and What of the 5 W’s already. If you missed those, don’t worry, I have links to those at the end. Today I’m going to focus on When, when should you contact your consumers? To refresh your memory, the 5 W’s are: who, what, when, where, and why. The …
Using the 5 W’s to Understand Your Customers Story: When to Contact Your Customers Read More »
Create the Right Content for Your Consumers by Listening to Your Consumers We are in a time where the consumer can talk back to us. The consumer can provide us feedback about their experience, and about our products. Listening to your consumer’s feedback will help you create the right content they will engage with. How …
Listen to Your Consumers Before Creating Content Read More »
Using grade school literary tactics to better understand your customer’s story and their challenges to build trust. You may recall the 5 W’s from back in grade school when your teacher asked about the book you were supposed to read for homework. To refresh your memory, the 5 W’s are: who, what, when, where, and …
The Magic Link between You Ad Spend and Market Share There’s a magical link between your ad spend and market share. This magical link can dictate whether or not your business will increase its market share in the future. Keep in mind, the more market share you have, the more revenue you’ll generate. The Magic …
How Price Elasticity Affects Your Consumers One of the hardest decisions in running a business is setting your prices for your products/services. If you undersell, you’ll go bankrupt. If you oversell, there’s a chance no one will buy it. If you make just enough, then you’ll only break even. Once you find that sweet spot …
Deciding what’s more important for your company Engagements or Sales? I get this question from my clients all the time, and it depends on your company’s goal. If your goal is to increase engagements or awareness, you should pay more attention to your engagements. If your goal is to increase sales or determine if a …
Should I Pay More Attention To My Engagements or Sales? Read More »
