Knowing When to Kill Digital & Traditional Media Investments in a Marketing Campaign Listen up Brains, I mentioned once The Importance of Monitoring the Strategic Planning Process A.K.A. monitor, tweak, and repeat. Now, we are going to talk about knowing when to kill your investments from digital and traditional media in a marketing campaign. As …
When to Kill Digital & Traditional Media Investments Read More »
The trick behind personalized digital communication tactics is to know your audience because you want to get that person’s attention and connect with them as fast as possible.
We have done over the Who and What of the 5 W’s already. If you missed those, don’t worry, I have links to those at the end. Today I’m going to focus on When, when should you contact your consumers? To refresh your memory, the 5 W’s are: who, what, when, where, and why. The …
Using the 5 W’s to Understand Your Customers Story: When to Contact Your Customers Read More »
