Uncategorized Archives - Joshua A. Hayes

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Utilize the Power of Color in Visual Communications

Leave a Comment / Uncategorized / By Joshua A. Hayes

Influencing the Viewer’s Behavior and Interpretation with the Power of Color in Visual Communications I utilize the power of color in visual communications. See, color creates an emotional response, draws attention to important information, guides the viewer’s eye, and influences the viewer’s interpretation creating different messages or feelings. In advertising and marketing, color creates an …

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When to Kill Digital & Traditional Media Investments

Leave a Comment / Uncategorized / By Joshua A. Hayes

Knowing When to Kill Digital & Traditional Media Investments in a Marketing Campaign Listen up Brains, I mentioned once The Importance of Monitoring the Strategic Planning Process A.K.A. monitor, tweak, and repeat. Now, we are going to talk about knowing when to kill your investments from digital and traditional media in a marketing campaign. As …

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Best friends taking a selfie. Personalized Digital Communications by Joshua A Hayes. Photo by Kampus Production

Become Your Audience’s BFF with Personalized Digital Communications

Leave a Comment / Uncategorized / By Joshua A. Hayes

The trick behind personalized digital communication tactics is to know your audience because you want to get that person’s attention and connect with them as fast as possible.

Strategic Planning: Monitor, Tweak, & Repeat

Leave a Comment / Uncategorized / By Joshua A. Hayes

The Importance of Monitoring the Strategic Planning Process. Remember, one of the best things about digital marketing is that you get to see data/results just about instantly or by the next day. The most significant benefit to the data being shared so quickly is that you can tweak your plan’s budget, channels, media placement, KPI’s, …

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Design a Stronger Consumer Connection Through Familiarity

Leave a Comment / Uncategorized / By Joshua A. Hayes

The human brain loves familiarity, patterns, and repetition because they become easier to remember as they appear again. See, familiarity triggers the brain’s cognitive long-term memory. So if we take that knowledge and apply it to design and strategy, we get branding or brand identity. With strong brand awareness, you can create a stronger consumer …

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How the Food Industry Influences Consumers through Visual Tricks

Leave a Comment / Uncategorized / By Joshua A. Hayes

How the Food Industry uses the AIDA Model to Influences Consumers through Visual Tricks There are so many ways that the food industry influences consumers to make purchases. If you haven’t learned by now, food photography uses non-consumable props and substitutes to make the food more appealing and easier to photograph. Making the food more …

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5 Ways the Cell Phone Industry Impacts the Consumer’s Decision Making Process

Leave a Comment / Uncategorized / By Joshua A. Hayes

How the Cell Phone Industry Impacts the Consumer Decision Making Process for the Better Think of all the times you were up late and wanted something sweet, but you know there’s nothing in the kitchen; what do you do? I reach for my phone and see who is open and the closest because I want …

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Does Censorship Lead to Better Art?

Leave a Comment / Uncategorized / By Joshua A. Hayes

Should Art have Censorship if it’s Art? I’m on the fence about this topic because I disagree with the criteria of how social media platforms algorithms flag artwork. There have been countless times where I have had my own artwork flagged for: “nudity,” “sexual content,” “a breach of community guidelines”, “being offensive,” and for “being …

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Is Anime an Art?

Leave a Comment / Uncategorized / By Joshua A. Hayes

Anime, a Stylized Genre of Art I discuss this topic all the time with my younger students. To make better sense of anime in the art world, you have to understand that all art can be placed on a spectrum. This spectrum consists of three primary genres: Realism, stylized, and abstract. Take a look at …

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The Power of One’s Brand Credibility

1 Comment / Uncategorized / By Joshua A. Hayes

How Brand Awareness and Price go Hand-in-Hand The power of one’s brand credibility is sometimes overlooked. Let’s take this question, “What is the going rate for a logo?” and “How much do I charge for a logo?” as examples. The answers are, it depends on how much you want to pay and it depends on …

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Where Should You Contact Your Customers

1 Comment / Uncategorized / By Joshua A. Hayes

Using the 5 W’s to Understand Your Customers Story: Where Should You Contact Your Customers We have done over the Who, What, and when of the 5 W’s already. If you missed those, don’t worry, I have links to those at the end. Today I’m going to focus on Where, where you should contact your …

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Using the 5 W’s to Understand Your Customers Story: When to Contact Your Customers

2 Comments / Uncategorized / By Joshua A. Hayes

We have done over the Who and What of the 5 W’s already. If you missed those, don’t worry, I have links to those at the end. Today I’m going to focus on When, when should you contact your consumers? To refresh your memory, the 5 W’s are: who, what, when, where, and why. The …

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Listen to Your Consumers Before Creating Content

2 Comments / Uncategorized / By Joshua A. Hayes

Create the Right Content for Your Consumers by Listening to Your Consumers We are in a time where the consumer can talk back to us. The consumer can provide us feedback about their experience, and about our products. Listening to your consumer’s feedback will help you create the right content they will engage with. How …

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Using the 5 W’s to Understand Your Customers Story: Understanding What Challenge(s) Your Consumers are Having

8 Comments / Uncategorized / By Joshua A. Hayes

Using grade school literary tactics to better understand your customer’s story and their challenges to build trust. You may recall the 5 W’s from back in grade school when your teacher asked about the book you were supposed to read for homework. To refresh your memory, the 5 W’s are: who, what, when, where, and …

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Your Product’s Packaging Can Make or Break a Sale

Leave a Comment / Uncategorized / By Joshua A. Hayes

The Way Your Product’s Packaging Can Influence Your Consumer’s Purchase A product’s packaging can make or break a sale, especially if it’s the first time consumers are buying said product. Think about when you’re looking at a product you’re unfamiliar with. The first thing you notice is the product’s packaging, and then you scan the …

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The Freelancer’s Golden Peek to Brand Success

1 Comment / Uncategorized / By Joshua A. Hayes

Focusing on Your Highest Quality Services that Lead to Brand Success As a freelancer, you have to position your brand for success and make the switch from generalist to specialist. Every freelancer starts with having 10+ different services that they provide to their consumers. With time and experience, we learn that this is ineffective. The …

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The Message is Power

Leave a Comment / Uncategorized / By Joshua A. Hayes

The Power Behind a Strong Brand’s Message Words can spark emotion, inspiration, motivation, creativity, even destruction. When choosing which words to associate with your brand, think about what you believe your brand stands for. Once you have a clear idea of your brand’s message -its purpose of existence, sum it up in a few words …

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Consumers will Pay Premium Prices

1 Comment / Uncategorized / By Joshua A. Hayes

How Price Elasticity Affects Your Consumers One of the hardest decisions in running a business is setting your prices for your products/services. If you undersell, you’ll go bankrupt. If you oversell, there’s a chance no one will buy it. If you make just enough, then you’ll only break even. Once you find that sweet spot …

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Brands are “People” Too

Leave a Comment / Uncategorized / By Joshua A. Hayes

Your Brands Personality Creates Opportunities and an Audience One of the best things a brand can do is be unique, confident, and have their own personality. If I were to tell you to imagine Apple, Google, or Amazon as a person, I’m 90% confident we would all come up with similar personifications of these brands. …

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Making the Perfect Marketing PB&J

1 Comment / Uncategorized / By Joshua A. Hayes

How to Create a Strong Marketing Campaign. The marketing PB&J is the foundation of a strong marketing campaign and business. I see marketing research as the toasted bread to my peanut butter and jam sandwich (Jam> Jelly). Marketing research (the bread) provides the support needed to keep a campaign from getting messy and failing. The …

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Maximize Your Consumers’ Time

Leave a Comment / Uncategorized / By Joshua A. Hayes

Using a Consistent Identity and Customized Content to Speed Up the Buying Process. Listen here, Brains. Your goal is to help your consumers find what they want faster, and the way we are going to do this is with a consistent identity and customized content. The smoother and faster the buying process becomes, the more …

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Using Multiple Sensory Elements in Your Campaigns

2 Comments / Uncategorized / By Joshua A. Hayes

When I create a campaign, I make sure I use a minimum of three sensory elements as possible. This was something I’ve learned over the years through close observation. Sensory elements can be anything that affects the audience’s senses (touch, smell, hear, sight, motion, taste, balance, etc.). Using multiple sensory elements can increase the engagement …

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Should I Pay More Attention To My Engagements or Sales?

Leave a Comment / Uncategorized / By Joshua A. Hayes

Deciding what’s more important for your company Engagements or Sales? I get this question from my clients all the time, and it depends on your company’s goal. If your goal is to increase engagements or awareness, you should pay more attention to your engagements. If your goal is to increase sales or determine if a …

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Eliminate the Transaction Cost to Get the Sale

2 Comments / Uncategorized / By Joshua A. Hayes

Increase sales by eliminating transaction cost The amount of emails we deleted in a week from sales that sound good but aren’t worth the effort is ridiculous. It’s never that the sale(s) weren’t good enough to spark excitement but that the transaction cost is more than we want to give. In reality, we don’t want …

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Obtaining Success For Freelance Artist & Designer

Leave a Comment / Uncategorized / By Joshua A. Hayes

3 Steps to obtaining success as a freelance artist & designer using specific, measurable, achievable, relevant, and time-based (SMART) goals When it comes to obtaining success for an artist or designer, we have to define what “success” means. At the end of the day, “success” is not the same for everyone. For one artist, “success” …

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