Visual Strategy

With my combined 30 years of experience as a Visual Artist and Visual Designer, I  develop visual strategies that increase brand awareness and visual communication. The visual strategy process ensures that the visuals, graphics, imagery, copy, colors, typography, and messaging best reflect the brand, product, and or service’s intent.

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FAQ's About Visual Strategy

What is Visual Strategy?

Visual strategy is the process of using creative well thought out visual elements (color, typography, images, shapes, etc.) that solve communication challenges of the brand, product, and or service’s intent. This process is a compilation of marketing, branding, and design.

 

What is Brand Strategy?

Brand strategy is plan geared to achieve specific long term goals that affect the consumers perspective and emotion towards brand. This process also includes making sure all the products, content, print, imagery, and messaging best reflect the brand’s core values and motives. 

 

What is Digital Marketing Strategy?

Digital marketing strategy is a series of tactics that utilizes online/digital platforms to increase sale, leads, engagement, and reach.  Some services that take place in this process are website design, content marketing, SEO, and running paid ad campaigns.

 

What is Content Strategy/Marketing?

Content marketing is strategically creating valuable content for your audience to either promote a product/service, increase engagement, drive traffic to your website, or other calls to action.