The Message is Power

The Power Behind a Strong Brand’s Message  Words can spark emotion, inspiration, motivation, creativity, even destruction. When choosing which words to associate with your brand, think about what you believe…

0 Comments

Consumers will Pay Premium Prices

How Price Elasticity Affects Your Consumers One of the hardest decisions in running a business is setting your prices for your products/services.  If you undersell, you’ll go bankrupt. If you…

0 Comments

Brands are “People” Too

Your Brands Personality Creates Opportunities and an Audience One of the best things a brand can do is be unique, confident, and have their own personality. If I were to…

0 Comments