Focusing on Your Highest Quality Services that Lead to Brand Success As a freelancer, you have to position your brand for success and make the switch from generalist to specialist.…
The Power Behind a Strong Brand’s Message Words can spark emotion, inspiration, motivation, creativity, even destruction. When choosing which words to associate with your brand, think about what you believe…
How Price Elasticity Affects Your Consumers One of the hardest decisions in running a business is setting your prices for your products/services. If you undersell, you’ll go bankrupt. If you…
Your Brands Personality Creates Opportunities and an Audience One of the best things a brand can do is be unique, confident, and have their own personality. If I were to…
How to Create a Strong Marketing Campaign. The marketing PB&J is the foundation of a strong marketing campaign and business. I see marketing research as the toasted bread to my…
Using a Consistent Identity and Customized Content to Speed Up the Buying Process. Listen here, Brains. Your goal is to help your consumers find what they want faster, and the…
When I create a campaign, I make sure I use a minimum of three sensory elements as possible. This was something I’ve learned over the years through close observation. Sensory…
Deciding what’s more important for your company Engagements or Sales? I get this question from my clients all the time, and it depends on your company’s goal. If your goal…
Increase sales by eliminating transaction cost The amount of emails we deleted in a week from sales that sound good but aren't worth the effort is ridiculous. It’s never that…
3 Steps to obtaining success as a freelance artist & designer using specific, measurable, achievable, relevant, and time-based (SMART) goals When it comes to obtaining success for an artist or…