The Message is Power

The Power Behind a Strong Brand’s Message  Words can spark emotion, inspiration, motivation, creativity, even destruction. When choosing which words to associate with your brand, think about what you believe…

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Consumers will Pay Premium Prices

How Price Elasticity Affects Your Consumers One of the hardest decisions in running a business is setting your prices for your products/services.  If you undersell, you’ll go bankrupt. If you…

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