Knowing When to Kill Digital & Traditional Media Investments in a Marketing Campaign Listen up Brains, I mentioned once The Importance of Monitoring the Strategic Planning Process A.K.A. monitor, tweak,…
The trick behind personalized digital communication tactics is to know your audience because you want to get that person's attention and connect with them as fast as possible.
The Importance of Monitoring the Strategic Planning Process. Remember, one of the best things about digital marketing is that you get to see data/results just about instantly or by the…
The human brain loves familiarity, patterns, and repetition because they become easier to remember as they appear again. See, familiarity triggers the brain’s cognitive long-term memory. So if we take…
How the Food Industry uses the AIDA Model to Influences Consumers through Visual Tricks There are so many ways that the food industry influences consumers to make purchases. If you…
How the Cell Phone Industry Impacts the Consumer Decision Making Process for the Better Think of all the times you were up late and wanted something sweet, but you know…
Should Art have Censorship if it’s Art? I’m on the fence about this topic because I disagree with the criteria of how social media platforms algorithms flag artwork. There have…
Anime, a Stylized Genre of Art I discuss this topic all the time with my younger students. To make better sense of anime in the art world, you have to…
How Brand Awareness and Price go Hand-in-Hand The power of one's brand credibility is sometimes overlooked. Let’s take this question, “What is the going rate for a logo?” and “How…
Using the 5 W’s to Understand Your Customers Story: Where Should You Contact Your Customers We have done over the Who, What, and when of the 5 W’s already. If…