The Power of One’s Brand Credibility
How Brand Awareness and Price go Hand-in-Hand The power of one's brand credibility is sometimes overlooked. Let’s take this question, “What is the going rate for a logo?” and “How…
1 Comment
April 20, 2021
Where Should You Contact Your Customers
Using the 5 W’s to Understand Your Customers Story: Where Should You Contact Your Customers We have done over the Who, What, and when of the 5 W’s already. If…
April 14, 2021
Using the 5 W’s to Understand Your Customers Story: When to Contact Your Customers
We have done over the Who and What of the 5 W’s already. If you missed those, don’t worry, I have links to those at the end. Today I’m going…
April 7, 2021
Listen to Your Consumers Before Creating Content
Create the Right Content for Your Consumers by Listening to Your Consumers We are in a time where the consumer can talk back to us. The consumer can provide us…
April 2, 2021
Using the 5 W’s to Understand Your Customers Story: Understanding What Challenge(s) Your Consumers are Having
Using grade school literary tactics to better understand your customer's story and their challenges to build trust. You may recall the 5 W’s from back in grade school when your…
March 23, 2021
Do I Have Enough Ad Spend and Market Share?
The Magic Link between You Ad Spend and Market Share There’s a magical link between your ad spend and market share. This magical link can dictate whether or not your…
March 7, 2021
Designing Visual Charts & Graphs for Your Business
Organizing Your Business’s Data with Visual Charts & Graphs Organizing your business’s data with visual charts & graphs is the best way to present data. Having good visuals when you’re…
March 7, 2021
8 Strategies to Expand Your Brand
8 Strategies to Use When You Want to Expand Your Brand Just to make sure we are all on the same page, a brand extension is when a company uses…
March 1, 2021
Your Artistic Style is an Extension of Your Brand
Finding and Using Your Artistic Style as an Extension of Your Brand Once you find your artistic style, it becomes a part of your brand. Your artistic style is what…
February 23, 2021
Designing with the Brand’s Core Values in Mind
The Importance of Knowing the Brand’s Core Values When Designing When you’re designing something for a brand, it’s important to design with the brand’s core values in mind. These values…
February 16, 2021