Advise for those who want to see their brand succeed and those who love marketing and analytics.
Knowing When to Kill Digital & Traditional Media Investments in a Marketing Campaign Listen up Brains, I mentioned once The Importance of Monitoring the Strategic Planning Process A.K.A. monitor, tweak,…
The trick behind personalized digital communication tactics is to know your audience because you want to get that person's attention and connect with them as fast as possible.
The Importance of Monitoring the Strategic Planning Process. Remember, one of the best things about digital marketing is that you get to see data/results just about instantly or by the…
The human brain loves familiarity, patterns, and repetition because they become easier to remember as they appear again. See, familiarity triggers the brain’s cognitive long-term memory. So if we take…
How the Food Industry uses the AIDA Model to Influences Consumers through Visual Tricks There are so many ways that the food industry influences consumers to make purchases. If you…
How the Cell Phone Industry Impacts the Consumer Decision Making Process for the Better Think of all the times you were up late and wanted something sweet, but you know…
Using the 5 W’s to Understand Your Customers Story: Where Should You Contact Your Customers We have done over the Who, What, and when of the 5 W’s already. If…
We have done over the Who and What of the 5 W’s already. If you missed those, don’t worry, I have links to those at the end. Today I’m going…
Create the Right Content for Your Consumers by Listening to Your Consumers We are in a time where the consumer can talk back to us. The consumer can provide us…
Using grade school literary tactics to better understand your customer's story and their challenges to build trust. You may recall the 5 W’s from back in grade school when your…