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Strategize

Advise for those who want to see their brand succeed and those who love marketing and analytics.

Photo by Vijay Putra from Pexels

When to Kill Digital & Traditional Media Investments

Knowing When to Kill Digital & Traditional Media Investments in a Marketing Campaign Listen up Brains, I mentioned once The Importance of Monitoring the Strategic Planning Process A.K.A. monitor, tweak, and repeat. Now, we are going to talk about knowing when to kill your investments from digital and traditional media in a marketing campaign. As …

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Digital illustration depicting social media connections

Design a Stronger Consumer Connection Through Familiarity

The human brain loves familiarity, patterns, and repetition because they become easier to remember as they appear again. See, familiarity triggers the brain’s cognitive long-term memory. So if we take that knowledge and apply it to design and strategy, we get branding or brand identity. With strong brand awareness, you can create a stronger consumer …

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How the Food Industry Influences Consumers through Visual Tricks

How the Food Industry uses the AIDA Model to Influences Consumers through Visual Tricks There are so many ways that the food industry influences consumers to make purchases. If you haven’t learned by now, food photography uses non-consumable props and substitutes to make the food more appealing and easier to photograph. Making the food more …

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Martin Cooper

5 Ways the Cell Phone Industry Impacts the Consumer’s Decision Making Process

How the Cell Phone Industry Impacts the Consumer Decision Making Process for the Better Think of all the times you were up late and wanted something sweet, but you know there’s nothing in the kitchen; what do you do? I reach for my phone and see who is open and the closest because I want …

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Young Woman on the phone calling clients and taking notes

Using the 5 W’s to Understand Your Customers Story: When to Contact Your Customers

We have done over the Who and What of the 5 W’s already. If you missed those, don’t worry, I have links to those at the end. Today I’m going to focus on When, when should you contact your consumers?  To refresh your memory, the 5 W’s are:  who, what, when, where, and why. The …

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Using the 5 W’s to Understand Your Customers Story: Understanding What Challenge(s) Your Consumers are Having

Using grade school literary tactics to better understand your customer’s story and their challenges to build trust. You may recall the 5 W’s from back in grade school when your teacher asked about the book you were supposed to read for homework. To refresh your memory, the 5 W’s are:  who, what, when, where, and …

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Illustration of Graph

Designing Visual Charts & Graphs for Your Business

Organizing Your Business’s Data with Visual Charts & Graphs Organizing your business’s data with visual charts & graphs is the best way to present data. Having good visuals when you’re showing data helps tell the story of how well/bad your business is doing.  Like I have said before, the more sensory element you use, the …

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Packaging Design

Your Product’s Packaging Can Make or Break a Sale

The Way Your Product’s Packaging Can Influence Your Consumer’s Purchase A product’s packaging can make or break a sale, especially if it’s the first time consumers are buying said product. Think about when you’re looking at a product you’re unfamiliar with. The first thing you notice is the product’s packaging, and then you scan the …

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The Freelancer’s Golden Peek to Brand Success

Focusing on Your Highest Quality Services that Lead to Brand Success As a freelancer, you have to position your brand for success and make the switch from generalist to specialist. Every freelancer starts with having 10+ different services that they provide to their consumers. With time and experience, we learn that this is ineffective. The …

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Sensory Graphic

Using Multiple Sensory Elements in Your Campaigns

When I create a campaign, I make sure I use a minimum of three sensory elements as possible. This was something I’ve learned over the years through close observation. Sensory elements can be anything that affects the audience’s senses (touch, smell, hear, sight, motion, taste, balance, etc.). Using multiple sensory elements can increase the engagement …

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