Less is More: The Benefits of Simplicity in Visual Design Simplicity is an important principle in visual design. Simplicity makes things clear, concise, & easy to understand. Here’s why simplicity is so important in visual design: That said, stop overcrowding your designs. Simplicity in your #Design means you know what you’re doing. Knowing when to …
The Magic Link between You Ad Spend and Market Share There’s a magical link between your ad spend and market share. This magical link can dictate whether or not your business will increase its market share in the future. Keep in mind, the more market share you have, the more revenue you’ll generate. The Magic …
Organizing Your Business’s Data with Visual Charts & Graphs Organizing your business’s data with visual charts & graphs is the best way to present data. Having good visuals when you’re showing data helps tell the story of how well/bad your business is doing. Like I have said before, the more sensory element you use, the …
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8 Strategies to Use When You Want to Expand Your Brand Just to make sure we are all on the same page, a brand extension is when a company uses its leverage to launch a new product in a different category. There’s a Good Way and a Bad Way to Expand Your Brand A good …
Finding and Using Your Artistic Style as an Extension of Your Brand Once you find your artistic style, it becomes a part of your brand. Your artistic style is what separates you from millions of other artists. Your style is the visual elements (colors, shapes, type, genre, subject matter, etc.) that your followers/fans look for …
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The Importance of Knowing the Brand’s Core Values When Designing When you’re designing something for a brand, it’s important to design with the brand’s core values in mind. These values should be used and thought of as design elements. These are the attributes that your design has to reflect in order to remain on-brand. The …
Checking Your Brand’s Awareness with a Quick 6 Question Survey It doesn’t take much to check your brand’s awareness. I say you only need 6 easy questions to determine if your brand is making enough noise in the market. These 6 survey questions would be given to either a new/recently joined consumer or a consumer …
