Your Brands Personality Creates Opportunities and an Audience
One of the best things a brand can do is be unique, confident, and have their own personality. If I were to tell you to imagine Apple, Google, or Amazon as a person, I’m 90% confident we would all come up with similar personifications of these brands. Why? Because each brand has its own personality, tone, style, and characteristics that are unique to that brand.
Now, think of your brand and image as a person. What’s her/his tone, voice, style, and unique characteristics? Once you can answer these questions, your brand will become recognizable, memorable, and unique. A brand with personality can create networking/collab opportunities and an organic audience. Brands are people, too; they can fail and succeed just like you and me.
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