The Power Behind a Strong Brand’s Message Words can spark emotion, inspiration, motivation, creativity, even destruction. When choosing which words to associate with your brand, think about what you believe your brand stands for. Once you have a clear idea of your brand’s message -its purpose of existence, sum it up in a few words …
How Price Elasticity Affects Your Consumers One of the hardest decisions in running a business is setting your prices for your products/services. If you undersell, you’ll go bankrupt. If you oversell, there’s a chance no one will buy it. If you make just enough, then you’ll only break even. Once you find that sweet spot …
Your Brands Personality Creates Opportunities and an Audience One of the best things a brand can do is be unique, confident, and have their own personality. If I were to tell you to imagine Apple, Google, or Amazon as a person, I’m 90% confident we would all come up with similar personifications of these brands. …
How to Create a Strong Marketing Campaign. The marketing PB&J is the foundation of a strong marketing campaign and business. I see marketing research as the toasted bread to my peanut butter and jam sandwich (Jam> Jelly). Marketing research (the bread) provides the support needed to keep a campaign from getting messy and failing. The …
Using a Consistent Identity and Customized Content to Speed Up the Buying Process. Listen here, Brains. Your goal is to help your consumers find what they want faster, and the way we are going to do this is with a consistent identity and customized content. The smoother and faster the buying process becomes, the more …
When I create a campaign, I make sure I use a minimum of three sensory elements as possible. This was something I’ve learned over the years through close observation. Sensory elements can be anything that affects the audience’s senses (touch, smell, hear, sight, motion, taste, balance, etc.). Using multiple sensory elements can increase the engagement …
Using Multiple Sensory Elements in Your Campaigns Read More »
Deciding what’s more important for your company Engagements or Sales? I get this question from my clients all the time, and it depends on your company’s goal. If your goal is to increase engagements or awareness, you should pay more attention to your engagements. If your goal is to increase sales or determine if a …
Should I Pay More Attention To My Engagements or Sales? Read More »
Increase sales by eliminating transaction cost The amount of emails we deleted in a week from sales that sound good but aren’t worth the effort is ridiculous. It’s never that the sale(s) weren’t good enough to spark excitement but that the transaction cost is more than we want to give. In reality, we don’t want …
3 Steps to obtaining success as a freelance artist & designer using specific, measurable, achievable, relevant, and time-based (SMART) goals When it comes to obtaining success for an artist or designer, we have to define what “success” means. At the end of the day, “success” is not the same for everyone. For one artist, “success” …
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